Havas said Tuesday that its fourth-quarter 2012 revenues totaled approximately $700 million, up 5.5% percent for the same prior-year period. Profits were not disclosed. For
the full year, revenue was up 8% to roughly $2.4 billion.
Organic revenue growth -- a key performance indicator for the industry that excludes the impact of acquisitions, divestitures and currency fluctuations -- was slightly above 1% for the quarter. That was down from the year-ago period, when organic growth was 5.4%. Full-year organic growth was 2.1%, down from 5.9% for full-year 2011.
By comparison, Publicis Groupe reported Friday that its Q4 organic growth was 3.9% with full-year organic growth of 2.9%. And Omnicom Group, which reported earnings a week ago, reported Q4 organic growth of 2.7% and full-year organic growth of 4%.
Havas CEO David Jones described the company’s 2012 performance as “good…considering the global economy remains challenged, especially in Europe.”
2013 looks to be another “challenging” year, he stated. But a recent companywide rebranding and “promising activity in January give confidence in Havas’ ability to continue to perform.”
Havas net new business totaled approximately $2.2 billion for the year -- up more than 20% versus 2011, the company said. Wins included a media assignment from Hyundai in China, a creative assignment from Peugeot in Malaysia and a digital assignment from candy marketer Haribo.
Digital and social media accounted for 26% of total company revenue in 2012.