Out To Launch

iPadApple launched a pair of TV spots last weekend, highlighting the countless things one can do on an iPad. In “Alive,” users can mindlessly play a drum set and look at high fashion or learn something new by examining the anatomy of a heart or a shipwreck at the bottom of the ocean. See it here. The word wild can mean many things in the next ad, seen here. It might mean reading an Oscar Wilde book, watching a dinosaur movie or a musical performance by The Black Keys. The words together shows friends playing a game of air hockey, chatting via FaceTime, and the synergy between an iPad and iPad Mini. TBWA\Media Arts Lab created the campaign.

AsicsA morning run in the French Quarter between a man and a pigeon seems like a fruitless effort. Until the viewer realizes the man is racing a homing pigeon in a pair of ASICS GEL-Kayano 19 running shoes. You know that running route will never be the same. The runner does a decent job keeping up with the pigeon and avoiding any collisions with those on ground level. The spot ends with the man meeting his winged friend on a rooftop. He puts the pigeon in its cage and releases another pigeon because his workout isn’t done yet. “Nothing But Next,” closes the ad, seen here and created by VITRO.

ValegeValege, a French lingerie company, launched a series of NSFW Valentine’s Day spots promoting its line of push-up bras. The CG ads feature two, um, boobs, waiting to be reunited, courtesy of Valenge. The first spot shows right boob waiting for left boob to disembark a plane. The next ad, right boob waits for her ship to come in, with left boob on board. The final ad is a playful game-show theme of lost and found, reuniting the pair in front of a live studio audience. See them all here, created by Marcel Paris and Publicis Espana and directed by JACK of Wanda Productions.

M&MsKate Upton nabbed the cover of the Sports Illustrated Swimsuit Edition for the second year in a row, but did you know someone holds the record for most years on the back cover? For the past five years, Miss Green M&M has graced the back cover -- and, like Kate Upton, is showing some skin this year in a photo shoot on Antarctica. At least she won’t melt… See it here, created by BBDO New York.

 

ScrabbleScrabble launched a fun print campaign that’s a continuation of its “Letters and People” global initiative, which assigns personality characteristics to Scrabble tiles. Each ad shows a body with a Scrabble lettered-head, looking for the next letter to create a word that’s listed in a tile rack at the bottom right of creative. The letter “R” awaits for “I” at an airport, while a sheriff (“S”) looks for “U” as he nails up a wanted poster. See them here and here. In the final two ads, a hitchhiker looks for his companion and a bodybuilder with the letter “M” easily finds his companion letter “I,” for it’s a tattoo on his arm he wishes he’d never gotten. See them here and here, created by Pereira & O’Dell.

AdCouncilWhere in the world is Matt Lauer? He’s at home, playing hide-and-seek with his daughter in an ad for the Ad Council’s Fatherhood Involvement initiative. The PSA follows Lauer as he hides behind a potted plant, a painting, curtains and a large load of laundry, among other obvious spots. The spot ends with a little girl, running throughout the house, looking for her dad. See it here, created by Campbell Ewald.

 

VolkswagenA tall masked man walks into a convenience store. What would you do? Probably cower in an aisle, like the folks in this ad. When the masked man reaches the cashier, the cashier says: “I don’t want any trouble.” Neither does the masked man, who quietly pays for his items and then hops in a convertible, with the top down in the dead of winter. “You know, you forgot to take your mask off,” the driver says, as police sirens can be heard in the background. The spot promotes the Volkswagen Beetle convertible that’s male-friendly and great for all seasons. Watch it here, created by Deutsch LA and directed by Noam Murro.

HyundaiHyundai launched an adorable ad for its 2013 Santa Fe Sport Edition that’s heavy on family bonding. Just don’t tell Mom about any of it. A father takes his kids to a scary movie, allows them to eat dessert for lunch, toilet papers a house and brings them to a rock concert, each time saying to his kids: “Don’t tell Mom.” The spot ends with the eldest son going skydiving with his mother and her stating: “Don’t tell Dad.” Watch it here, created by Innocean.

 

WineAppRandom iPhone App of the week: Martian Ranch & Vineyard launched a Biodynamic Calendar app for the iPhone and iPad. Biodynamics is a method of farming that emphasizes the farm as a whole system. The app allows users to track days for sowing, pruning, and harvesting a wide variety of crops, including vegetables and fruits grown in vineyards. The app also lists “Fruit Days,” or the ideal days to open certain bottles of wine. There’s also an opt-in newsletter to be notified of specific fruit days. The app, created by Geyrhalter Wine Group is available for free in the App Store.

Recommend (2) Print RSS
1 comment about "Out To Launch".
  1. Eric Hyman from The Partnership , February 20, 2013 at 4:32 p.m.
    Regarding the Velage lingerie ads, this seems to be drawn from a line in Woody Allen's early film, Everything you ever wanted to know about sex* But were afraid to ask, when, trying to capture a giant single breast on the loose, Woody makes a giant bra. And when asked why there are two cups, he remarks that if I know my ___ they usually travel in pairs.
  • NEW! Hans & Franz 'Pump Up' Aaron Rodgers In Latest Ad For State Farm

    State Farm recently partnered with Broadway Video Entertainment, the media and entertainment company owned by Lorne Michaels, so expect to see a rebirth of famous "Saturday Night Live" characters of yesteryear. In "Trainers," NFL quarterback Aaron Rodgers receives personal fitness advice from iconic SNL characters Hans & Franz, played by ...
  • NEW! James Harden's 'Beard Guru' Helps Prepare Him For Face Scan Technology In NBA 2K 15

    Gamers, put your best face forward in NBA 2K15, launching Oct. 7. For the first time, gamers will be able to scan their face into the game. This new technology prompted NBA star James Harden to call his beard guru for grooming his famous beard. In a 3:00 video supporting ...
  • NEW! Sinatra's 'My Way' Is Ideal Swan Song For Derek Jeter In Gatorade Ad

    I don't think Gatorade could have picked a better song to pay homage to Derek Jeter's illustrious career than Frank Sinatra's "My Way." En route to Yankee Stadium, Jeter asks his driver to stop early, so he can walk to the stadium. He encounters giddy women thrilled to shake his ...
  • NEW! Give The Gift Of Beer With 'Bud Light Birthday' And 'Buds For Buds'

    Anheuser-Busch has launched a pair of pilot programs on Facebook that greatly benefits beer drinking adults 21 and older who live in Denver and Chicago. For residents of these cities, giving and getting the gift of beer is just a click away. Bud Light Birthday and Buds for Buds are ...
  • Mortal Combat X Trailer 'Can't Be Stopped'

    This is definitely the most violent video game ad I've ever seen. Warner Bros. Interactive Entertainment launched a trailer for Mortal Kombat X, available for purchase in 2015. The trailer is set to Wiz Khalifa's song, "Can't Be Stopped," and introduces the campaign's "Who's Next" platform. Mortal Kombat X gives ...
  • Football Players Who Flopped In NFL Want To Go Back To College Days In DISH Ad

    Three successful college football players who flopped in the NFL poke fun at themselves in an ad for DISH. The brand's anywhere app allows fans to watch live college football anywhere on any device, such as on a mobile phone in a diner. As one fan eats and watches a ...
  • Tom Brady Uses All His Time-Outs In Ad For UGG Australia

    UGG Australia launched "This Is UGG," a global brand marketing campaign starring Tom Brady. The first ad, "Time Out," is a sweet spot that illustrates how the small moments in life are actually the big, important ones. Brady cherishes time with his father, bonding over a game of golf. Wearing ...
  • Buffalo Wild Wings Launches GameBreak App For Football Season

    Random iPhone App of the week: Buffalo Wild Wings has launched GameBreak, a football app that can be played in-restaurant, online or on mobile devices. The app serves as a destination for users to access sports content (beginning with the NFL season, but extending to more sports throughout the year), track ...
  • NEW! Burt's Bees Celebrates 30th 'BeeDay' With Live, Online Event

    Burt's Bees is celebrating its 30th "BeeDay" with a live web event Sept. 17 featuring company co-founder Burt Shavitz, his beloved bees, an improv actor and a bluegrass band. Burt will be outside his home in Parkman, Maine, joined by improv actor Dan Chamberlain and bluegrass band Tumbling Bones. Burt ...
  • NEW! Dad Uses Reward Points To Give Daughter Real-Life 'Safari' In Expedia Ad

    Expedia launched a new loyalty program, Expedia+Rewards, that allows travelers to earn points from every airline and hotel on every trip they take. They have my attention. Supporting the new program is "Safari," a 60-second ad that illustrates how time flies when parents travel for work. In the ad, a ...
>> Out to Launch Archives