Out To Launch

iPadApple launched a pair of TV spots last weekend, highlighting the countless things one can do on an iPad. In “Alive,” users can mindlessly play a drum set and look at high fashion or learn something new by examining the anatomy of a heart or a shipwreck at the bottom of the ocean. See it here. The word wild can mean many things in the next ad, seen here. It might mean reading an Oscar Wilde book, watching a dinosaur movie or a musical performance by The Black Keys. The words together shows friends playing a game of air hockey, chatting via FaceTime, and the synergy between an iPad and iPad Mini. TBWA\Media Arts Lab created the campaign.

AsicsA morning run in the French Quarter between a man and a pigeon seems like a fruitless effort. Until the viewer realizes the man is racing a homing pigeon in a pair of ASICS GEL-Kayano 19 running shoes. You know that running route will never be the same. The runner does a decent job keeping up with the pigeon and avoiding any collisions with those on ground level. The spot ends with the man meeting his winged friend on a rooftop. He puts the pigeon in its cage and releases another pigeon because his workout isn’t done yet. “Nothing But Next,” closes the ad, seen here and created by VITRO.

ValegeValege, a French lingerie company, launched a series of NSFW Valentine’s Day spots promoting its line of push-up bras. The CG ads feature two, um, boobs, waiting to be reunited, courtesy of Valenge. The first spot shows right boob waiting for left boob to disembark a plane. The next ad, right boob waits for her ship to come in, with left boob on board. The final ad is a playful game-show theme of lost and found, reuniting the pair in front of a live studio audience. See them all here, created by Marcel Paris and Publicis Espana and directed by JACK of Wanda Productions.

M&MsKate Upton nabbed the cover of the Sports Illustrated Swimsuit Edition for the second year in a row, but did you know someone holds the record for most years on the back cover? For the past five years, Miss Green M&M has graced the back cover -- and, like Kate Upton, is showing some skin this year in a photo shoot on Antarctica. At least she won’t melt… See it here, created by BBDO New York.

 

ScrabbleScrabble launched a fun print campaign that’s a continuation of its “Letters and People” global initiative, which assigns personality characteristics to Scrabble tiles. Each ad shows a body with a Scrabble lettered-head, looking for the next letter to create a word that’s listed in a tile rack at the bottom right of creative. The letter “R” awaits for “I” at an airport, while a sheriff (“S”) looks for “U” as he nails up a wanted poster. See them here and here. In the final two ads, a hitchhiker looks for his companion and a bodybuilder with the letter “M” easily finds his companion letter “I,” for it’s a tattoo on his arm he wishes he’d never gotten. See them here and here, created by Pereira & O’Dell.

AdCouncilWhere in the world is Matt Lauer? He’s at home, playing hide-and-seek with his daughter in an ad for the Ad Council’s Fatherhood Involvement initiative. The PSA follows Lauer as he hides behind a potted plant, a painting, curtains and a large load of laundry, among other obvious spots. The spot ends with a little girl, running throughout the house, looking for her dad. See it here, created by Campbell Ewald.

 

VolkswagenA tall masked man walks into a convenience store. What would you do? Probably cower in an aisle, like the folks in this ad. When the masked man reaches the cashier, the cashier says: “I don’t want any trouble.” Neither does the masked man, who quietly pays for his items and then hops in a convertible, with the top down in the dead of winter. “You know, you forgot to take your mask off,” the driver says, as police sirens can be heard in the background. The spot promotes the Volkswagen Beetle convertible that’s male-friendly and great for all seasons. Watch it here, created by Deutsch LA and directed by Noam Murro.

HyundaiHyundai launched an adorable ad for its 2013 Santa Fe Sport Edition that’s heavy on family bonding. Just don’t tell Mom about any of it. A father takes his kids to a scary movie, allows them to eat dessert for lunch, toilet papers a house and brings them to a rock concert, each time saying to his kids: “Don’t tell Mom.” The spot ends with the eldest son going skydiving with his mother and her stating: “Don’t tell Dad.” Watch it here, created by Innocean.

 

WineAppRandom iPhone App of the week: Martian Ranch & Vineyard launched a Biodynamic Calendar app for the iPhone and iPad. Biodynamics is a method of farming that emphasizes the farm as a whole system. The app allows users to track days for sowing, pruning, and harvesting a wide variety of crops, including vegetables and fruits grown in vineyards. The app also lists “Fruit Days,” or the ideal days to open certain bottles of wine. There’s also an opt-in newsletter to be notified of specific fruit days. The app, created by Geyrhalter Wine Group is available for free in the App Store.

Recommend (2) Print RSS
1 comment about "Out To Launch".
  1. Eric Hyman from The Partnership , February 20, 2013 at 4:32 p.m.
    Regarding the Velage lingerie ads, this seems to be drawn from a line in Woody Allen's early film, Everything you ever wanted to know about sex* But were afraid to ask, when, trying to capture a giant single breast on the loose, Woody makes a giant bra. And when asked why there are two cups, he remarks that if I know my ___ they usually travel in pairs.
  • NEW! Bissell Employee Eats Off Subway Floor To Prove Product Efficiency

    Bissell employee Ravi Dalchand is a shoe-in for employee of the year. Hopefully his prize includes a round of vaccinations. To prove how efficient the Bissell Symphony All-in-One Vacuum and Steam Mop cleans floors, Dalchand, senior brand manager of Bissell Canada, cleaned up a section of a subway platform and ...
  • NEW! Drinking In The Dark Promotes Tim Horton's New Dark Roast

    Dining in complete darkness has always intrigued me -- but what about heading to your local coffee shop only to find it shrouded in complete darkness? Would you even attempt to go in? This was the conundrum facing regulars at the Tim Hortons in L'ile-Perrot, Quebec. The entire building, logo ...
  • NEW! 'Got Milk' Ads Return, With A Look At Your Future Self

    I'm so happy the "Got Milk" tagline is back for the California Milk Processor Board. Two ads give kids a look at their future selves, depending on whether they drink milk throughout their childhood. "Champion" begins with a young girl drinking juice at the grocery store. She's approached by a ...
  • Coca-Cola Launches 'Lyric' Bottles In China

    Since I can never find a Coca-Cola bottle with my name on it, I'm rather enjoying this campaign for the brand that launched over the summer in China. The brand created "Lyric bottles," adding song lyrics from China's most famous and best loved songs to bottle packaging. Bottles allow users ...
  • Golf Channel Redesigns App

    Random iPhone App of the week: Fore! Golf Channel has revamped its mobile app, adding additional content from the GolfChannel.com website and a more user-friendly homepage. The photo gallery was also revamped, with larger photos and more videos. Content is built around the Golf Central news blog, including scoring, leaderboards ...
  • Consumers Must Sweat To Get Gatorade... Says Peyton Manning

    Gatorade went all "Candid Camera" on a series of unsuspecting convenience store shoppers who wanted to buy the sports drink. Customers were told by a store clerk that they couldn't buy Gatorade unless they put a little sweat in it: just some jumping jacks or a run around the store. ...
  • Sears Launches Back-To-School Campaign, #BacktoWha

    Sears has launched #BacktoWha, a back-to-school campaign created by Olson, its first work for the brand. The effort consists of a series of online videos highlighting Sears' fashion offerings for kids heading back to school. In one video, a girl decked out in the latest stylish gear walks through gym class, ...
  • NEW! Nike, Foot Locker And Kevin Durant #searchforthebaddest European Player

    Nike, Foot Locker and NBA star Kevin Durant are on a mission to find the baddest basketball player in Europe: a challenging job, when football (soccer) is such a dominant presence. "Be The Baddest" is a 60-second video starring Durant as he describes the naysayers he encountered prior to becoming ...
  • NEW! Kia Hamsters Have One-Track Minds In Ad For Electric Car, Kia Soul EV

    The beloved Kia Hamsters show their scientific sides in "Fully Charged," a TV spot that launched during Sunday's MTV VMAs. We also learn what the hamsters are thinking about each time they run inside their hamster wheels. The ad promotes Kia's first electric car, the Soul EV. It also marks ...
  • NEW! Face Your Fears And Raise Money For The Canadian Cancer Society

    The Canadian Cancer Society wants you to step out of your comfort zone and do something that truly scares you, and at the same time raise money for a good cause. It could be something minute like shaving off your beard, or something drastic like jumping from a plane. No ...
>> Out to Launch Archives