How Restaurants Are Using Twitter's Vine
Restaurant chains have begun incorporating Twitter's Vine video tool in social-media marketing efforts. Vine is a free application for the iPhone and iPod Touch that adds sound and moving pictures — in six-second clips to the micro-blogging experience of Twitter. Taco Bell on Feb. 13 used Vine to tease the upcoming introduction of its Cool Ranch Doritos Locos Tacos. Other restaurant operators, too, are finding that the tap-and-record snippets take the limited 140-character Twitter experience to a new level.