Pinterest Valued At $2.5B

by , Feb 21, 2013, 12:47 PM
  • Comment
  • Recommend (1)
Subscribe to Around the Net In Online Marketing

Social scrapbooking sensation Pinterest has secured $200 million at a valuation of $2.5 billion.

“There have been reports that the funding was coming, but now it is done, in a round led by Valiant Capital Management,” AllThingsD reports.

“Investors … were surely inspired by the site’s run-away 2012 growth and continued success,” CNet writes. “Pinterest, as measured by … ComScore, ended December at 29 million unique U.S. Web visitors for the month.”

“The San Francisco-based company has meanwhile zeroed in on translating its popularity into sales by developing services for businesses,” according to The Wall Street Journal.

Remarkably, “Pinterest is now worth more than publicly traded Internet companies Zynga Inc., Yelp Inc. and Pandora Media Inc., even though it has yet to generate revenue,” Bloomberg notes.

“By signing up private-equity investors now, Pinterest boosts its prospects of eventually going public,” Business Insider writes. “Yet an IPO seems far off for Pinterest, which has no real financials to speak of.”

Best-case scenario, “Pinterest will likely derive revenues by collecting fees for traffic it send to web stores that result in sales,” The Next Web suggests. “Its platform is also well positioned to accept fees for product placement and other forms of advertising.”

In a statement, “Pinterest said it will use the new funding to develop new technology, continue hiring, expand its user base internationally, and make strategic investments,” GigaOm reports.

Be the first to comment on "Pinterest Valued At $2.5B"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net In Online Marketing Articles

  • Cheaper Nook's Getting Web Browsers, Email  

    Nook Simple Touch, Barnes & Noble’s inexpensive line of e-readers, is getting a Web browser and ...

  • Foursquare Gets $41M In Private Equity  

    Giving itself more time to grow and mature as a business, Foursquare just took $41 million ...

  • Google Unveils Google Keep App  

    Confirming earlier reports, Google on Thursday unveiled a new note-taking app named Google Keep. But, despite ...

  • Nexflix Friends Facebook  

    In what Web watchers are calling a long-overdue integration, Netflix has finally tapped Facebook to offer ...

  • Mason Out At Groupon  

    Andrew Mason is out at Groupon. Yes, after another disappointing quarter -- which sent the deal ...

  • Groupon Loses Market Value  

    In the surest sign yet that the once-booming daily-deal space has busted, Groupon lost a quarter ...

  • Foursquare To Take Credit, Debit Cards  

    In conjunction with its check-in deals program, Foursquare will now accept Visa, Mastercard and debit cards. ...

  • Pinterest Valued At $2.5B  

    Social scrapbooking sensation Pinterest has secured $200 million at a valuation of $2.5 billion. “There have ...

  • HP To Adopt Google's Android System  

    Reshaping the mobile landscape, Hewlett-Packard reportedly plans to adopt Google’s Android operating system to run a ...

  • Amazon Creating App Currency  

    Amazon on Tuesday unveiled a virtual currency for Kindle Fire owners to purchase apps and games, ...

» Around the Net In Online Marketing Archives