Vespa: Hipster With Huge Digital Vibe Wanted
Normally I'd never write a brief on a job listing; it's probably unethical. They'll probably fire me for this, but I can't resist this one. Who wouldn't want to work for Vespa, which probably means actually getting a Vespa, which means, automatically, a hip boy or girlfriend. I mean, come on. The only thing better would be having a license to fly the Goodyear Blimp. Anyway, the New York-based company (and New York is a good place to Vespa -- a new verb) is looking for a person to be Digital Marketing Specialist. The company says the winner of the brass ring gets to handle Vespa and Piaggio motor scooters, Aprilia motor scooters and motorcycles and Moto Guzzi motorcycles. Nice. To paraphrase Alec Baldwin in Glen Garry Glen Ross, "the job's just waiting to give you its money. Are you man (or woman) enough to go get it??" If so email here: mmaccaull@piaggiogroupamericas.com
KARL GREENBERG
Karl Greenberg writes about automotive, consumer-packaged-goods, sports, and travel marketing for “Marketing Daily.” Prior to this, he was the automotive editor at “Brandweek” magazine, where he covered marketing about companies making anything with a motor. He was also Internet ad technology reporter for the short-lived “Adweek IQ.” Karl started his career covering the petrochemical commodities market for “The Chemical Market Reporter.” In his other life, Karl is a humorist, playwright, musician, actor, and somewhat guilty fan of boxing. Reach him here.
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