News Brief

Regal Offers 'Idol' Trip

Feb 25, 2013, 9:34 PM
  • Comment
  • Recommend
Subscribe to Marketing Daily

Movie theater chain Regal Entertainment is teaming up with Coca-Cola to offer members of its Regal Crown Club a possible trip to the "American Idol" finale this May.

As mart of the promotion, members of its loyalty club who purchase a large fountain Coca-Cola product and swipe their cards will be automatically entered into the sweepstakes to attend the finale. The sweepstakes runs through March 28. Coca-Cola has been a long-time sponsor of the show.

Be the first to comment on "Regal Offers 'Idol' Trip"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives