Interpublic Group has hired Martin Skelton to the new position of managing director, global healthcare.
Skelton will work with clients across IPG’s healthcare agencies to ensure the offerings and capabilities within those shops are integrated and “in sync with the demands clients are facing today,” according to the holding company.
In addition, Skelton will be a member of the newly established IPG Healthcare Management Council, which includes Philippe Krakowsky, executive vice president, chief strategy and talent officer at IPG, and to whom Skelton will report.
The council, which includes executives from the holding company’s major healthcare agencies, will coordinate multi-network strategic initiatives and oversee certain
partnerships that the healthcare group undertakes, among other responsibilities.
IPG Healthcare agency networks include Draftfcb Healthcare, ICC Lowe, McCann Health and a number of specialist shops in the field. Holding company healthcare clients include Pfizer, Novartis, device maker Omron and numerous others.
Previously, Skelton was president, medical education at WPP’s Ogilvy CommonHealth Worldwide. Earlier, he spent a decade at the Grey Healthcare Group in a variety of roles.
Krakowsky cited Skelton’s “proven” leadership skills. “This new role underlines IPG’s commitment to offer industry-leading holding company-level organization and delivery of services to our healthcare clients,” Krakowsky added.
Skelton said that he would focus, in part, on positioning IPG’s healthcare group “for clients seeking a single go-to market solution across brands and portfolios.”