News Brief

Lowe's Extends Partnership With Hendrick Motorsports

Feb 27, 2013, 1:30 PM
  • Comment
  • Recommend
Subscribe to Marketing Daily

Lowe’s has signed a two-year extension of its deal with team Hendrick Motorsports for the No. 48 NASCAR Sprint Cup team and five-time series champion Jimmie Johnson in 2014 and 2015. 

The company, which announced on Wednesday at its national sales meeting, said the agreement builds on partnership launched in 2001 when Johnson was selected to drive for the new No. 48 Hendrick Motorsports team. The relationship is now in its 12th full season. 

On Sunday in his 400th Cup race, Johnson drove the No. 48 Lowe’s Chevrolet SS to his second career Daytona 500 win. In the process, he became just the second driver (teammate Jeff Gordon is the other) to have the same primary sponsor for each of his first 400 Cup starts.


Be the first to comment on "Lowe's Extends Partnership With Hendrick Motorsports"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Marketing Daily Articles

>> Marketing Daily Archives