PSA Campaign Targets Violence In Media
Movie, broadcast, cable, and theater owners groups as well as satellite companies are rallying around a new public service campaign when it comes to entertainment violence
The public service campaign is to raise parents' awareness of TV and film ratings, parental controls, media literacy and mental-health issues. One of the key efforts is to make parents aware of controls in TV sets and set-top boxes.
The messaging directs parents to revamped sites, such TheTVBoss.org and FilmRatings.com. The latter focuses on the film rating system, providing rating descriptions for each movie as well as detailed rating information.
The public service campaign will appear on TV, broadcast and cable, in-theater advertising, and educational and information Web sites. Video spots previously created by the Ad Council, as well as commercial messages from broadcast and cable trade associations and other sources, will be aired.
Groups participating include: Motion Picture Association of America (MPAA), National Association of Broadcasters (NAB), National Cable & Telecommunications Association (NCTA), National Association of Theatre Owners (NATO), American Cable Association (ACA) and the member companies of those groups, as well as DirecTV and Verizon FiOS.