Q&A: State Farm On Sports Sponsorships
NYSportsJournalism.com , Thursday, February 28, 2013 8:05 AM
State Farm has sports sponsorship assets with the NBA, ESPN and others. But as Tim Van Hoof, AVP-marketing and communications for State Farm, reveals in this Q&A, "If people don't engage with the brand and buy from the brand, then it's been a lot of fun, but we've probably been wasting our money."
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