More Launches Wine Club
More magazine is set to launch a wine club targeting female readers
in partnership with “Women of the Vine,” a consortium of California wineries and vineyards owned by women. The wine club, called More Uncorked, will launch in March. Among other things, it
will include a “virtual tasting room” experience, featuring special wines not easily found in stores.
The wine club will offer members three levels of membership, with selections delivered quarterly; members can reorder favorite wines with a 20% discount. They can also take advantage of discounts from American Airlines and Avis, as well as winery and vineyard tours and wine events.
More Publisher Sabine Feldmann remarked: “Our readers look to More for information that is curated just for them, and now they can get wines curated just for them, too.” The magazine will also offer promotional opportunities to advertising partners in conjunction with the club, including events and sampling.
Bloomberg Doubles Frequency for Pursuits
Bloomberg Pursuits, the luxury spinoff of Bloomberg Markets, is doubling its frequency to four times per year, according to Folio. In addition to increasing its frequency, Pursuits is getting a redesign that will now feature more content about key luxury categories like art, food, fashion, travel, philanthropy and technology. The magazine currently has a rate base of 375,000.
M2 Media Groups Taps Girl Scouts For Magazine Sales
Cookies are great, but the real test of saleswomanship is peddling magazine subscriptions. At least, that seems to the thinking behind a new partnership of M2 Media Group and the Girl Scouts of the United States of America, which will have the wee entrepreneurs selling magazine subs through both face to face and online channels as part of their fund-raising efforts. According to the organization, there are roughly 3.2 million kids and adults in the Girl Scouts, including around 2.3 million girl members and 900,000 adult members, mostly volunteers.
Southern Living Partners with Regional Social Network, The Southern Coterie
Southern Living has partnered with The Southern Coterie, which describes itself as the “social network of the South." The network’s founders, Whitney Long and Cheri Leavy, will contribute content to the Southern Living Web site for its “Daily South” blog. Southern Living is also participating in The Southern Coterie’s first ever summit for Southern bloggers, businesses, and brands, on Jekyll Island, GA, May 1-3.
Brown To Wired NY Editor
Joe Brown has been named New York editor for Wired. Brown joins the magazine from Gizmodo, where he has served as editor since 2011. Brown will be responsible for overseeing Wired.com during East Coast morning hours and developing social media strategies for the brand. He will also build a New York editorial office for Wired including a senior editor and writers for Wired Business and Gadget Lab. This is Brown’s second stint at Wired. Before joining Gizmodo, Brown worked at the San Francisco editorial operations from 2007-2010.
Meredith Names Pavlovsky SVP, Prez of Allrecipes.com
Stan Pavlovsky has been named senior vice president of Meredith National Media Group and president of Allrecipes.com. He will be responsible for all marketing, business and international development, as well as working with Meredith’s other key business units to promote the brand. Before joining Meredith, Pavlovsky served as vice president for e-commerce at Drugstore.com, a subsidiary of Walgreen Co. He replaces Lisa Sharples, who is leaving the companya at the end of March.