Mag Bag: 'More' Launches Wine Club

by Erik Sass, Feb 28, 2013, 5:56 PM

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More Launches Wine Club

More magazine is set to launch a wine club targeting female readers in partnership with “Women of the Vine,” a consortium of California wineries and vineyards owned by women. The wine club, called More Uncorked, will launch in March. Among other things, it will include a “virtual tasting room” experience, featuring special wines not easily found in stores.
 
The wine club will offer members three levels of membership, with selections delivered quarterly; members can reorder favorite wines with a 20% discount. They can also take advantage of discounts from American Airlines and Avis, as well as winery and vineyard tours and wine events.

More Publisher Sabine Feldmann remarked: “Our readers look to More for information that is curated just for them, and now they can get wines curated just for them, too.” The magazine will also offer promotional opportunities to advertising partners in conjunction with the club, including events and sampling.
 
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