Cable Could Keep NBC's Olympic Torch Burning
The Hollywood Reporter, Via Reuters, August 29, 2004
, Monday, August 30, 2004 12 AM
After Sunday's closing ceremonies, the Olympics will be fini at NBC
Universal until Torino, Italy, hosts the 2006 Winter Games. But why? If NBC
can draw a "Friends"-sized audience 16 nights in a row, it would stand to
reason that a digital cable channel could draw the fraction of that
viewership necessary to please distributors and advertisers.
Read the whole story at The Hollywood Reporter, Via Reuters, August 29, 2004
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