Commentary

Branded Content, Evilution Bureau and Superfad, Jimmy John's

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I made it rain on my dog. Not literally, of course. But figuratively. I did it by downloading the Jimmy John's Sandwich Cannon app, snapping a picture of my unsuspecting dog, and then pointing a cannon filled with money at him. The result was magical and hilarious. While I preferred to shoot money at my subjects, there was also the option to shoot many of the sandwich chain's famous sandwiches. It's a fun app that lets you kill a few minutes while planting the idea of sandwiches in your head. Plus, if you have any office enemies you can put them in your virtual crosshairs and fire sandwiches at them until you're satisfied. Stress relief.

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