Commentary

Branded Content, Magic Ruby, Sons of Anarchy

SOA-2.jpg
SOA-3.jpg
People hooked on FX's "Sons of Anarchy" can use the show's app to sync companion content in real time with the show or with specific past seasons, giving them access to merchandise, trivia and interactive content that relates to what they are seeing on their TV screen. The app truly engages viewers with a second screen throughout the entire show and during commercials without detracting from the show itself. Over 500,000 fans have downloaded the application.

Next story loading loading..