Possible Does The Impossible: Makes Itself Its Own Client
by Joe Mandese, Mar 4, 2013, 12:02 PM
WPP's Possible unit has relaunched its own website as a "publishing platform and creative showcase for collectively sourced original content," and has promoted Jonathan McVey to Global Creative Officer from Chief Creative Officer. McVey, who oversaw Possible's corporate site redesign, says Possible is practicing what it preaches to its clients: "[We're taking] a dose of our own medicine – namely, creating a dynamic showcase where the content and insights reflect the collective intelligence of our agency-wide community of strategists, technologists and dreamers.”
Among the new content elements featured on the site are exclusive interviews with technologist and developer of the first wiki, Ward Cunningham; investor and analyst Esther Dyson; cloud computing pioneer and former NASA CTO Chris Kemp; and Greg Biggers, CEO of crowd-sourced health discovery company Genomera. Also featured are a dispatch from the firm’s Moscow office and a study of a DARPA-funded incentivized prize competition.