WhatRunsWhere Opens In Latin America
WhatRunsWhere, a service that allows advertisers and ad agencies to track competitors’ online and mobile ad campaigns, has expanded into Latin America. It has added data from Brazil and Mexico. Advertisers can now use competitive data to plan, create and place ads on popular Web sites in Latin America, as well as in North America, Europe and Australia. WhatRunsWhere is a competitive intelligence service for online media buying, which tells users what advertisers are doing online and mobile: where they are running ads, where they are buying inventory, and exactly what ads they use.