AdSpace Brings NFC To 140 Malls
With their combination of retail, out-of-home signage, and face-to-face socializing, malls are natural venues for near-field communication, and AdSpace is helping 140 malls in its network ride the NFC wave through a partnership with Blue Bite, which builds and operates NFC platforms. The NFC installations, which should be active by April 15, are intended to help boost interaction with AdSpace’s network of digital Smart Screens.
Blue Bite’s mTAG platform uses both NFC and quick response (QR) capabilities to facilitate brand-consumer interactions -- allowing interested passers-by to either “tap” or “snap” to get more information or activate an offer on their smartphones. The mTAG platform allows consumers to download or access movie trailers, mp3s, eBooks, apps, games, maps, promotions and coupons, among other things. Content is location-specific, allowing advertisers to target campaigns by demographic, DMA or mall; users can amplify the effects of campaigns through social sharing.
Of course, NFC and QR integration has additional benefits in terms of measuring the impact of OOH campaigns. AdSpace CEO and chairman Dominick Porco noted that the “interactions are measurable and will confirm the shoppers’ engagement with our Smart Screens.”
The NFC initiative comes on the heels of AdSpace’s new mobile coupon offering. In October, the DOOH network launched Clip’d, a platform for delivering mobile coupons to consumers in the retail environment, which was developed for Adspace by Zoove. Last year the DOOH network also acquired Mallvision from Access Sports Media, boosting its network to a total of around 2,900 digital displays, which the company says reach about 48 million individual shoppers per month nationwide.
Recent Digital Outsider Articles
-
Study: Advertisers Waste $2.3 Billion by Not Using DOOH's Features June 14, 6:11 p.m.
Digital out-of-home advertising campaigns that neglect to take advantage of DOOH’s unique qualities are wasting some ...
-
Montreal Bus Shelters Getting Displays With Gesture Recognition June 7, 5:37 p.m.
Bus shelters in Canada’s second-largest city are about to get interactive, thanks to a deal between ...
-
JCDecaux Goes Enormous At JFK May 31, 4:52 p.m.
JCDecaux’s airport division has unveiled what is technically known, in industry parlance, as a “big motherscratcher” ...
-
DOOH Shines In Emergencies May 24, 1:50 p.m.
While digital billboards still face plenty of opposition in some locales, their advocates have one argument ...
-
NCM Upfront, Screenvision Unveils Emerging Filmmaker Series May 17, 2:32 p.m.
There are all kinds of “fronts” nowadays in addition to the classic upfronts, reflecting the incredible ...
-
After Slow Second Half In 2012, Global DOOH Picking Up In 2013 May 12, 4:20 p.m.
The digital out-of-home media marketplace grew at a nice clip in the first half of 2012, ...
-
Cinema Advertising Gets Interactive, Mobile April 26, 7:22 p.m.
The two dominant cinema advertising networks in the U.S. are muscling up with new digital offerings, ...
-
China Will Drive Global DOOH Growth April 19, 4:52 p.m.
Digital out-of-home media has been growing fast in the U.S., but the rate of growth in ...
-
Quividi Powers Amscreen in Europe April 12, 5:17 p.m.
Facial recognition technology, which made a big splash a couple years ago but has been slow ...
-
Clear Channel Unveils Huge Screens At Denver Airport April 5, 4:28 p.m.
Clear Channel Airports has installed four “video towers” in the Denver International Airport, the company announced ...
Be the first to comment on "AdSpace Brings NFC To 140 Malls "
Leave a Comment