FT Launches First 'Digital First' Campaign
Marketing Week , Monday, March 11, 2013 1:58 PM
FT headlines will be displayed on screens across the city with the content tailored to specific audiences depending on the companies based in the area. For instance, display screens near the Google offices will receive updates on the technology and media sectors, whereas buildings with companies from other sectors, such as finance, will see a different blend of content.
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