Rovio Launching Cartoon Channel
“Angry Birds” creator Rovio Entertainment on Monday announced plans to introduce its first animated series across smartphones, tablets, TV networks and streaming media players. Starting the weekend of March 16-17, Angry Birds Toons will debut via a dedicated video channel available in Rovio games, on-demand video platforms and select TV networks globally.
Rovio has partnered with Comcast Corp. to launch an Angry Birds Toons channel in the U.S. through the cable operator’s Xfinity on-demand channel, Web site and mobile app. It will go live globally on Samsung Smart TVs at launch, followed by Roku boxes and other platforms.
It will also premiere on TV channels worldwide, including FOX8 in Australia, JEI TV in Korea, ANTV in Indonesia, Cartoon Network in India, MTV3 Juniori and MTV3 in Finland, the Children's Channel in Israel, and 1+1 networks in Ukraine.
To watch the series through Rovio’s own Toons channel, fans simply download the latest update to any Angry Birds game, which will unlock the new channel button in the game home screen on March 17th. The 52-episode series will release a new installment each week across TV networks, mobile and on-demand services.
The cartoon venture is only the latest expansion of the Angry Birds franchise that also includes nine hit games, a YouTube channel with nearly 1 billion video views, a successful plush toy line, and an Angry Birds movie slated for a 2016 release.
Last month, the company also signaled plans ramp up advertising efforts with the expansion of its global advertising team through hires from companies including Apple, Millennial Media and inMobi. Rovio to date has worked with brands including McDonald’s Warner Bros. and Campbell’s in connection with Angry Birds.
Recent Online Media Daily Articles
-
Coca-Cola Loses Bid To Dismiss Text-Spam Case May 24, 5:41 p.m.
Consumers can proceed with a lawsuit against Coca-Cola for allegedly sending them unwanted SMS messages, a ... -
Disaster Ready: Google Maps Model Quickly Adjusts To Events May 24, 5:29 p.m.
The four-lane bridge in Washington state that partially collapsed Thursday into the Skagit River was removed ... -
Pandora Beats Rev Estimates, Adds Subscribers May 24, 5:01 p.m.
Online radio service Pandora on Thursday reported that revenue rose 55% in the first quarter to $126 ... -
Real-Time Web Turns Consumers Into Impulse Buyers May 24, 4:37 p.m.
Video, mobile, social, and better search capabilities continue to make it easy for consumers to buy ... -
Mugnier Shares M&C Saatchi's Mobile Approach May 24, 4:32 p.m.
M&C Saatchi Mobile was formed three years ago through the acquisition of mobile marketing agency Inside ... -
Yahoo Search Experiments With New Look May 23, 6:30 p.m.
Yahoo Search has been experimenting with colors, features and layouts, as the company tries to determine ... -
Path Seeks Dismissal Of Wireless-Spam Case May 23, 5:07 p.m.
Mobile social network Path is asking a federal judge to dismiss a lawsuit alleging that the ... -
Amazon Appstore Goes Global May 23, 4:59 p.m.
Amazon may have been late to the app store game, but that hasn’t stopped it from ... -
Data Is Springboard For Product Development May 23, 4:44 p.m.
iProspect named Ben Wood to global president Thursday; he's tasked with growing the company's network and ... -
Vice, Twitter Partner For Mobile Show May 23, 2:14 p.m.
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show ...
Be the first to comment on " Rovio Launching Cartoon Channel"
Leave a Comment