Regional Sports Networks Score Big Affiliate Dollars
The YES Network is projected to once again lead all regional sports networks (RSNs) in ad revenue this year, but trail six others in affiliate fees. Ad dollars are forecast to come in at $73.2
million in 2012, a 9% bump over the year before. But the network’s estimated sub fee of $3.20 a month would fall below RSNs owned by Comcast in Washington, Philadelphia and the Bay Area; a Fox
Sports outlet in Minnesota; a New England channel; and DirecTV property in Pittsburgh.
Comcast SportsNet Washington would lead 37 RSNs in sub fees at $4.33 a month, followed by Fox
Sport North at $4.26.
Cable, satellite and telco TV operators are increasingly complaining about the cost of carrying RSNs and 31 of them are projected to charge more than $2 a month
in sub fees. DirecTV has been a leader in expressing its frustration. Its RSN based in Pittsburgh is projected to garner a sub fee of $3.51 – the fourth highest in the country.
All figures come from SNL Kagan via a report from Barclays.
The fledgling Time Warner Cable-owned RSN in Los Angeles is forecast to garner $3.01 in 2013, up from the $2.98 it
received last year when it launched. That’s good for eighth place.
The YES Network’s lead in ad dollars is not surprising in that the network is based in the New York
area, carrying Yankees games, and has the largest RSN distribution in the country at 12.2 million.
SportSouth is second with 8.9 subscribers as it reaches across the Southeast,
followed by Fox Sports Southwest at 8.3 million. Madison Square Garden Network (MSG) is in 8.1 million homes. The Time Warner Cable L.A. RSN is projected to have 6.2 million subscribers.
MSG is projected to come in second this year in ad revenue at $66.4 million, topping Fox Sports Southwest and SportsNet New York at $45.4 million and $40.2 million, respectively.
Ten RSNs are projected to garner more than $30 million in ad revenue this year. While leading in subscriber fees, Comcast SportsNet Washington would bring in $36.1 million, good for
seventh. Its project to be in 4.4 million homes, 18th in the country.
Recent MediaDailyNews Articles
-
3 Innovation Lions Awarded, Barbarian Grabs Grand Prix June 19, 1:33 p.m.
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category ... -
Cable Upfront Begins, Final Take Projected At $9.8B June 19, 12:07 p.m.
Following most of the broadcast upfront deal-making, many cable networks have started doing upfront pacts in ... -
Shazam Launches Service To Measure TV Campaigns June 19, 10:49 a.m.
On the heels of other social media apps looking to help out TV brand advertisers with ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:19 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
GM Returns To Oscars, Drives 5-Year Deal June 19, 10:16 a.m.
General Motors and the Oscars telecast are back in business.The Detroit carmaker said Wednesday that it ... -
Cannes King: Omnicom Earns Most Medals, Media Agency Of Year June 19, 9:34 a.m.
Omnicom’s OMD Worldwide was the most medaled media network at the Cannes ad festival this year, ... -
Consumers Tag Costco, Movado As Most Promising Brands June 18, 6:09 p.m.
Costco, Cisco and Movado are the three most financially promising pure-play, publicly traded brands in the ... -
'Voice' Sings To Consistent Beat June 18, 5:57 p.m.
One of the biggest shows on broadcast television finished its spring edition pretty close to where ... -
'Jimmy Kimmel,' Myspace Promote Musicians June 18, 2:56 p.m.
Select artists that appear on TV late-night show “Jimmy Kimmel Live” will get to perform an ... -
W+K Amsterdam's Heineken Ad Wins Cannes Lions Grand Prix, Creative June 18, 11:31 a.m.
A Heineken ad campaign from Wieden + Kennedy Amsterdam, the brand’s first global campaign effort, has ...
Be the first to comment on "Regional Sports Networks Score Big Affiliate Dollars"
Leave a Comment