Yahoo Acquires Recommendation Startup Jybe
Yahoo has acquired recommendation startup Jybe, founded in 2011 by three former Yahoo employees. The company’s stated mission was to help people find things they like to do, based on what’s trending in their social circles.
To that end, it released an iPhone app last year providing personalized recommendations for things to do, books to read and movies to watch, among other things.
Yahoo’s latest “acqui-hire” brings back a total of five former Yahoos, including Arnab Bhattacharjee, previously vice president of Yahoo Search Technology. The others were also part of the company’s search and Hadoop teams: Tim Converse, Christian Kunz, Sameer Paranjpye and Karthik Krishnamurthy.
“While the Jybe app has closed, we're confident that their data- and science-driven experience will supercharge our efforts to build great products and experiences for the millions of people who come to Yahoo! every day,” stated Jay Rossiter, senior vice president, Cloud Platform Group, at Yahoo, in a blog post today.
The stand-alone Jybe app will be closed down as part of the acquisition, according to a TechCrunch report. But he told the tech blog the personalized delivery of various types of media will be “very important” to Yahoo in the future, which helped bring him back to the Web portal.
Recent Online Media Daily Articles
-
FTC's Ohlhausen Questions Privacy Recommendations May 21, 6:05 p.m.
The Federal Trade Commission's 2012 privacy recommendations could unintentionally disadvantage smaller online ad companies, Commissioner Maureen ... -
Subway's Comedy Promotes Brand, Content Strategy May 21, 2:43 p.m.
Setting a new bar for brands and their programming aspirations, Subway’s scripted comedy series, "The 4 ... -
Future of Social, Digital Shops In Doubt May 21, 1:48 p.m.
Companies talk a lot about fully integrated marketing strategies. One result may be the demise of ... -
Google+ Needs Android To Climb Out Of Experimental Phase May 20, 9:24 p.m.
Marketers continue to view Google+ as a fledgling network requiring experimentation, although the company released a ... -
AOL, Support.Com Settle Scareware Lawsuit For $8.5 Million May 20, 5:20 p.m.
Web company AOL and software vendor Support.com will pay $8.5 million to settle a lawsuit brought ... -
Gmail Hangouts Disable Google Voice May 20, 3:23 p.m.
Google's new version of Hangouts for Gmail eliminates Google Voice features. The move is frustrating heavy ... -
Digital Boost: Ziff Davis Acquires NetShelter May 20, 3:19 p.m.
Ziff Davis on Monday announced the acquisition of content network NetShelter from ad platform inPowered. Financial ... -
LikeableAds.com Launches, With Focus On Social Media Ads May 20, 3:04 p.m.
To keep up with growing demand from Madison Avenue, the social marketing consultants at Likeable Media ... -
Yahoo To Ramp 'Native' Ads On Tumblr May 20, 1:37 p.m.
With its $1.1 billion acquisition of Tumblr, Yahoo on Monday made clear that it plans to ... -
Gigya Improves Marketing, Adds 21 Social, Tech Partners May 20, 9:15 a.m.
Social services startup Gigya on Monday is expected to announce the addition of 21 social and ...
Be the first to comment on "Yahoo Acquires Recommendation Startup Jybe"
Leave a Comment