• by Erik Sass  @eriksass1, April 2, 2013

A total of 27 new magazines launched in the first quarter of 2013, while nine titles closed.

New titles launched in the first quarter of 2013 include Glam Belleza Latina, a Spanish-language publication targeting Hispanic women produced by Glamour, as well as The Veil, a new bridal mag, and Politico Pro Magazine, a print magazine produced by the well-known political blog of the same name. 

Four business-to-business titles launched in the first quarter as well, including IR Quarterly, a trade publication for the medical field of interventional radiology.

All the findings are per MediaFinder.com, an online database of U.S. and Canadian publications owned by Oxbridge Communications.
 
Both figures are down from the first quarter of 2012, when 52 new magazines launched and 12 closed. For the full year 2012, MediaFinder.com tallied 227 new magazine launches, while 82 magazines closed in the same period.

The list of magazines that closed includes Garden Design, folded by Bonnier Corp. in February, and The Boston Phoenix, an alternative weekly serving Boston that printed its last edition in mid-March after 47 years in publication.
 
The substantial decline in the number of new launches between the first quarter of 2012 and the first quarter of 2013 may be due to the continuing slump in print advertising. According to the Publishers Information Bureau, total magazine ad pages fell 8.2% from 168,712 in 2011 to 154,838 in 2012. That’s down from a peak of 253,494 in 2006, for a 39% decline in six years.

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