This week, I’m heading to New York to take part in the State of the American Mom Power Breakfast. You might be thinking, “OK, Maria. There are dozens of these power breakfasts every day.” However, this event is unique for its focus on moms, the latest research on moms spending habits, the release of valuable research and the group behind it all. As a founding member of the coalition, I’m offering a sneak peek at bits of the research and information about how you can access these industry resources at a terrific price – free!
A highlight of the breakfast is the release of the State of the American Mom Report offered by the Marketing to Moms Coalition. As the industry’s only not-for-profit group dedicated to studying the purchasing patterns of American mothers, the Marketing to Moms Coalition fields independent research to capture an unbiased view of spending habits.
The 2013 State of the American Mom Report reveals opinions about topics important to moms (and for the first time, dads), including the economy and family finances, media habits and technology. Overall, 1,248 moms responded (households with children under age 18). Of these, 61% of the survey respondents are working mothers, and one in three are the sole or primary earner in the household. Glimpses of the report reveal:
Economy and Purchases
Mobile Technology and Social Media
This is simply a sneak peek at the State of the American Mom Report. More detailed information is available by contacting fellow coalition member Michal Clements at Michal@itoaction.com for full report information. Take advantage of the excellent resources offered by the Marketing to Moms Coalition, including latest trends, reports and updates in the marketing to moms industry. Follow on:
LinkedIn: Marketing to Moms Coalition
Facebook: Coalition Fan Page