Commentary
Being Bladimiar Norman
- by Joe Mandese @mp_joemandese, April 6, 2013
(Editor's note: This post has been updated with a
correction.) Imagine being a digital-savvy, YouTube-era content-marketing guru working for “two old media guys who like newspapers.” Then you’d know what it’s
like to be Bladimiar Norman, SVP Marketing, The Weinstein Company, the opening keynote during Day Two of the Video Insider Summit at the Mohonk Mountain House in upstate New York.
The “old media guys” Norman was referring to are Bob and Harvey Weinstein, who aside from loving newspapers, are some of the savviest and most successful marketers
of movies.
That said, Norman says he still spends a lot of time agonizing over “what size is the type” in Weinstein’s print ads. “When
you’re annoyed at your desk, think about that,” Norman told the roomful of digital marketing and media insiders.
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
