• The Atlantic, Monday, April 8, 2013 10:55 AM

Despite an early lead in taking its brands online, Time Inc. "has always appeared to be more victim of the web than vanquisher," writes Joshua Macht. "Why has it never been able to fully reach its potential online? And more specifically why wasn't the web an amazing opportunity for Time magazine in particular to grow the brand around the world?"

Macht attempts to answer this question in this piece, noting, for example, that, "For Time, the challenge wasn't just the weekly print cycle; it was the weekly print cycle plus a crushing load of fixed costs."

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