• by Mark Walsh  @markfwal, April 8, 2013

eBay-owned E-commerce system Magento has partnered with AdRoll to integrate access to its ad-targeting platform into the Magento software used by 150,000 merchants worldwide. After installing an AdRoll software through Magento Connect, AdRoll creates a free account, placing a retargeting pixel on the user’s site, and importing necessary product information.

Participating merchants can then use the company’s retargeting offerings, including LiquidAds and retargeting on Facebook Exchange, to run campaigns. Magento is part of e-Bay’s X.Commerce initiative, providing merchants and developers a range of tools for doing business online.