Around the Net
Nestle's Taps WPP's Group M
- Advertising Age , Wednesday, April 10, 2013 9:56 AM
Nestle's U.S. division has given its media business to WPP's Group M. The incumbent was Publicis Groupe's Zenith. Nestle launched the review four months ago with goal to get some economies. The workload includes Nestle Nutrition, Nestle Health Sciences, Nespresso USA, Nestle Waters North America, Nestle Purina PetCare and Nestle USA.
