News Brief

Who's Clipping Coupons?

Top 10 DMAs in which adults have clipped coupons from the Sunday newspaper or inserts, last 12 months:

  1. Springfield-Holyoke, MA
  2. Rochester, NY
  3. Albany-Schenectady-Troy, NY
  4. Harrisburg-Lancaster-Lebanon-York, PA  
  5. Syracuse, NY
  6. Buffalo, NY
  7. Hartford & New Haven, CT
  8. Wilkes Barre-Scranton, PA
  9. Youngstown, OH
  10. Rockford, IL

Source: GfK MRI’s 2012 Market-by-Market Study

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