Recently, location-based analytics provider Sense Networks announced survey results suggesting that in a RTB environment, geographically targeted ads lead to higher ROI for advertisers. Apparently, mobile marketers agree.
New research from Berg Insight reveals that the "real-time mobile location-based advertising and marketing" industry will grow in value at a compound annual growth rate of 65% from €526 ($688) million as of 2012 to €6.5 ($8.5) billion in 2017. That figure would make up just under one-third of all mobile advertising spend, predicts Berg.
Even without the cookie in mobile, geotargeting and mobile profiles are improving. It should come as no surprise that Berg is predicting a massive increase in value for location-based advertising in the next five years.