Around the Net
JC Penney Resurrects Coupon Ads In Newspapers
- Bloomberg, Friday, April 12, 2013 4:46 PM
At JC Penney's, it's out with CEO Ron Johnson and back in with retail coupons inside newspapers. Johnson removed coupons in favor of everyday store values. Consumers fled and sales were down 25% last year. Myron Ullman has replaced Johnson as CEO.
