News Brief

Heinz Ketchup Gets Social Lift From 'Mad Men' Exposure

Seems that, aside from the ego boost, brands still alive today that are featured on the "Mad Men" TV series are getting some potentially significant buzz benefits.

Or at least that's true for Heinz Ketchup, which saw its online "content consumption" jump by 25.7% between April 14 and 21, 2013 (as compared to April 6 through 13, 2012), after it was prominently featured in two episodes of the new season of "Mad Men," according to Kontera's Content Activation platform. 

The platform analyzes and trends consumer interest and content consumption across more than 400 million real-time content views each day.  

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