NBCU Launches New Digital Initiatives
Kicking off Newfront season, NBCUniversal on Wednesday debuted a series of digitally based initiatives, including “The Million Second
While the game show will air in prime time, viewers will be encouraged to tune in to a 24/7 live stream -- and play along -- online. Contestants will also have competed online before being selected to compete on-air.
“Clients are increasingly platform agnostic and ‘The Million Second Quiz’ is a great example of how NBCUniversal … delivers opportunities in pure digital, television and 360 opportunities,” said Linda Yaccarino, president of advertising sales at NBCUniversal.
In addition to “Million Second Quiz,” several other new digitally based programs and products were announced on Wednesday, including “The Wanted Life: Watch with The Wanted” -- a “co-viewing” experience on E! featuring a live interactive video conversation with members of the pop band The Wanted for E!’s new series "The Wanted Life.”
This fall, DailyCandy is slated to launch “Fashion+Film: 2013” -- an offline cross-platform celebration of the intersection of fashion, film and digital media.
Telemundo has signed on as zeebox’s first U.S. Hispanic partner, launching several new second-screen initiatives. The zeebox activations, which will debut in conjunction with the Latin Billboard awards airing on Telemundo on Thursday, include a live stream “Show Within a Show” -- a backstage interactive show hosted by Telemundo talent.
In addition, Fandango announced the launch of “Family Room” -- a new online hub for all things related to family moviegoing, which will initially be sponsored by Sprint. Later this year, “Family Room” is also expected to debut a parent-geared original video series titled “Family Frames.”
NBCU’s “Digital. Amplified.” event on Wednesday tied on to the network’s broader “Amplified.” branding campaign, which launched in April with a campaign touting a unified portfolio and the messaging “NBCUniversal -- Content. Consumers. Collaboration. Amplified.”