GroupM Next CEO Chris Copeland delivered the keynote for the first day at the Search Insider Summit by summarizing the history of search - the 10 blue links and the need to organize the world's information. Put your faith in something, he said. He puts his faith in the direction Google co-founders take the company. How people use tablets vs. mobile continues to change. Marketers know that. They've been hearing it and seeing data that backs that trend. During Copeland's keynote he asked attendees a simple question to determine the percentage of the people who turned on their laptop vs mobile device this morning before the start of the conference. It turns out more people in the room turned on their mobile phone vs. laptop.