As search director of Maxus, Jaime Knocks clearly is a self-confident search marketing executive, but she’s also a pretty self-assured search user.
feel like I am personally the only person in America is comfortable sitting in my office and searching for pregnancy tips, condoms and vibrators,” she said this morning during the
“Mulit-Channel Experimentation” panel at the Search Insider Summit.
The reason for her eclectic mix of product search is that she handles the search
marketing account for Church & Dwight, which has brands ranging from Arm & Hammer to First Response pregnancy detectors to Trojan condoms.