• by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2013

Marketing to merchandising: that's how panelists describe product listing ads. A panel of vendors, brands and Google talked about product listing ads to determine what how the industry can learn from each other. Blending paid search with product-style marketing is new, but catching on fast. Brands participating in the panel point to& challenges in managing feeds and optimizing and managing individual products for multiple brands. Photos and price information are two reasons why conversion rates are higher, according to Murthy Nkala, Adchemy founder, who also founded shopping.com.