• by Laurie Sullivan , Staff Writer @lauriesullivan, April 30, 2013

Expect to see a lot of experiment in mobile product listing ads, such as more mobile-friendly formats, touch-based interactions, local, and new tools in enhanced campaigns, according to Jennifer Liu, Senior Product Manager, Google, during the Search Insider Summit on Tuesday. Platform providers like Adchemy, along with Adobe will simplicity. Adobe plans to incorporate the data feed management into the platform tools.