Conde Nast Springboards Magazines Into New Online Series
Throwing its stylish hat into the NewFront ring, Condé Nast Entertainment unveiled several new projects and partnerships at a presentation on Wednesday.
New Glamour projects include “Single Life” -- the fashion magazine’s first scripted series, which follows two single ladies and their adventures in online dating; “Glamour Video Gift of the Week” -- a weekly series featuring hot guys in comical vignettes; and “Style to Kill” -- a stylist competition series developed in partnership with Magical Elves of “Project Runway” production fame.
For the guys, GQ debuted “Casualties of the Gridiron” -- a documentary series that looks at the physical and mental toll that the NFL takes on its players; “GQ How To,” which covers everything from tying a tie to making the perfect cocktail; and “The GQ Trend Report” -- a series that promises to keep viewers abreast of the latest fashion and grooming trends.
“We are offering advertisers a unique proposition: premium content released daily, broad distribution, and tremendous marketing support,” said Fred Santarpia, executive vice president and Chief Digital Officer of Condé Nast Entertainment.
To spread its programming far and wide, Condé Nast on Wednesday also announced strategic syndication partnerships with Yahoo, AOL, Twitter, Dailymotion and Grab Media.
Going forward, Condé Nast plans to add original programming slates inspired by Vogue and Wired to its digital video network. Vogue programming is expected to launch on May 8, followed by Wired on May 15.
In total, Condé Nast Entertainment is boasting 30 new projects across its Glamour, GQ, Vogue and Wired channels.
Later this year, meanwhile, channels inspired by Vanity Fair, Teen Vogue, Epicurious and Style.com are expected to launch on the network.
Domestically, Condé Nast encompasses 27 Web sites -- including Vogue.com, GQ.com, Bonappetit.com, and Glamour.com -- and roughly 50 apps for mobile and tablet devices.