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SS+K Ad Says Student Debts A Horror Show
- Adweek, Monday, May 6, 2013 9:07 AM
The New York-based agency SS+K used a "Blair Witch" tactic to support The American Student Assistance program. The campaign, "The Red," is an eight-minute psychological thriller before “Iron Man 3” in Boston, Seattle, Chicago, Tampa, Fla., and Washington, D.C. The film uses what by now has become a horror-movie trope: normal person stalked by unspeakable horror only she can see.
