Nine Out of Ten Execs Use LinkedIn

by , May 6, 2013, 2:43 PM
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Roughly nine out of ten (88%) business executives use LinkedIn “often” or “very often,” according to a survey of 139 suits by DHR International, a corporate headhunting and management consultancy, as reported by BusinessNewsDaily. What’s more, 73% said that LinkedIn is their favorite social network, leaving Facebook and Twitter in the dust.

 

In terms of frequency of use, 65% of suits surveyed said they use social media daily, while 27% said they use it on a weekly basis (and no more frequently). On average they spend between 30 minutes and an hour per week on social media, with a quarter saying they use it for between one to two hours and one in five using it more than two hours a week.

 

As their choice of LinkedIn suggests, most execs are obviously focused on social media for professional purposes. Towards that end, nine out of ten execs said they would use social media more if it was more helpful to their business, and 86% said they would turn to social media if they wanted to get a new job.

 

Of course there are plenty of other benefits to using social media, especially when it comes to rallying the troops. Last year I wrote about a survey by BRANDfog which asked employees for their views on their bosses’ use -- or failure to use -- social media. 81% of respondents said they believe that CEOs who engage in social media are better equipped than their peers to lead companies in the contemporary business environment, including “communicating values” and shaping a corporate reputation; 82% said they were “more likely” or “much more likely” to trust a company whose CEO and top execs use social media; and 78% said they would prefer to work for a company whose leadership is active on social media.

 

Most survey respondents also agreed that CEOs can use social media to improve engagement with a number of important stakeholders: 89.3% said top execs can use it to communicate better with customers, 84.7% said with employees, and 66.3% with investors. 71% of respondents said C-suite engagement with social media can result in better brand image.

1 comment on "Nine Out of Ten Execs Use LinkedIn".

  1. Darrell Ellens from Linkedin Group Mgr. "Daily Deal Industry"
    commented on: May 6, 2013 at 5:07 p.m.
    Hi Erik, Some very impressive stats about LinkedIn and who uses it. If you want to talk business, LinkedIn is the place to do it. I use LinkedIn a lot because I am mostly B2B, with that being said, I think that more and more business people are starting to understand the difference between social media and a business professional who uses social media. If you want more friends go to Facebook, if you want more business and business contacts, then LinkedIn is your choice. If your not on LinkedIn by now you are still sending out faxes instead of emails. Social media and inbound marketing are no longer an option for business. They are the future of business.

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