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Chevrolet Launches High-End Silverado
- Detroit Bureau, Tuesday, May 7, 2013 9:28 AM
Chevrolet is planning a new top-of-the line model pickup truck, the High Country, as its rolls out the new 2014 Silverado lineup. The 2014 Silverado High Country is designed to compete for buyers, who will to pay for extra features and styling in their pickup trucks, according to Lloyd Biermann, the Silverado marketing manager, who noted that premium pickup trucks now account for about 30% of all light-truck sales.
