Around the Net
RTB Video - One Among Many?
- ClickZ, Wednesday, May 8, 2013 3:58 PM
ClickZ asked today whether or not real-time bidding (RTB) is the only winner in the online video advertising market. ClickZ wrote that RTB is being challenged by "digital upfronts" and native ads, concluding that "it's far to early to tell how many of these efforts will play out. Real-time bidding is not a panacea. It's just one effort among many."
