Young To Head Hearst Digital Media
Hearst Magazines has tapped agency vet Troy Young to fill the newly created position of president of Hearst Magazines Digital Media.
Starting next week, Young will oversee digital content, technology, operations, revenue, product and business development strategies for the publisher’s 26 online brands, including Cosmopolitan.com, Esquire.com, and PopularMechanics.com.
In a word, Young described his mission at Hearst as one of “innovation.” Added Young: “I’m excited to … continue [Hearst’s] forward momentum.”
With two decades of industry experience, Young most recently served as president of Say Media -- the ad network formerly known as VideoEgg.
Previously, Young was CEO of the Omnicom digital agency Organic, where he worked with brands such as American Express, Virgin Mobile, Sirius XM, Chrysler and Bank of America.
Hearst’s digital properties reach 63 million unique visitors, and rack up 643 million page views per month, according to internal data.
Additional Hearst Digital properties include Web sites for Elle, Elle Decor, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com -- a food site in partnership with MSN -- MisQuinceMag.com and RealBeauty.com.
Hearst Digital also encompasses more than 150 apps, and digital editions for the iOS and Android platforms.
Hearst Corporation also includes iCrossing, the digital-marketing firm it acquired in 2010 for a reported $325 million.