Crowne Plaza Measures PGA Tour Sleep Habits

by , May 21, 2013, 11:21 PM
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Just in time for the Crowne Plaza Invitational at Colonial tournament this week, Crowne Plaza Hotels & Resorts has partnered with the PGA Tour on the first-ever Sleep Advantage survey.

Fans can check out the Sleep Advantage Welcome Wall at the Colonial tournament entrance in Fort Worth, Texas to share how much sleep they get compared to golfers like Crowne Plaza spokesman Rickie Fowler and then share their answer on Instagram or Twitter with #SleepAdvantage.

The upscale hotel brand partnered with the PGA Tour to survey 285 members of the golf community, from professional golfers including Rickie Fowler, Richard Lee, Charley Hoffman, Jonas Blixt and Brendan Steele, to caddies and PGA Tour staffers.

The Crowne Plaza Sleep Advantage Survey found that 94% of golfers, and more than a quarter of all survey participants, spend more than 60 nights a year in a hotel for business. On average, those surveyed get nearly seven hours of sleep per night during tournament weeks, with hotel amenities such as comfortable pillows (90%) and a room in a quiet area (79%) very important to ensure a good night’s sleep. 

The Crowne Plaza Sleep Advantage Survey also revealed that members of the golf community typically hit the pillow around 10:30 p.m. The assurance of a wake-up call, another guarantee from the Crowne Plaza Sleep Advantage program, was a priority for 53%, with the average wake-up time being 6:06 a.m. on a tournament day.

Fowler's association with the hotel chain includes a promotional contest called the Fowler Fix, which consumers can enter at FowlerFix.com.

"Let a Crowne Plaza brand ambassador fix your golf game! Enter today to win a trip to have Rickie personally help get you on your way to a better golf game. One winner will enjoy a golf makeover from Cobra Puma Golf, a personal golf lesson with Rickie and rounds at two premiere golf courses to test The Fowler Fix."

 

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