If you thought Dr. Mehmet Oz
couldn’t possibly become more ubiquitous, think again. Hearst Corp. is working with the dashing medical superstar to create a new women’s lifestyle magazine devoted to healthy living the
The magazine, which has yet to receive a title, will target women with content about well-being, food, beauty, real-life stories, news, travel and finances -- all delivered
with Oz’s friendly persona. The magazine will launch with two pilot issues in the first half of 2014, with the possibility of a regular publication schedule in the second half of the year.
The first pilot issue will have a newsstand distribution of 350,000, while another 450,000 copies will be sent to subscribers of other Hearst publications.
“This is about a lifestyle. Feeling great is the key to living well and this content will provide women with everything they need to feel inspired and live a long, healthy, joyful
The new magazine will have cross-promotional opportunities with Oz’s nationally syndicated TV show, "The Dr. Oz Show," which is carried by 18 Hearst TV stations
around the U.S. Oz rocketed to fame as a frequent guest on "The Oprah Winfrey Show," beginning in 2004, which led to numerous other TV appearances and eventually his own TV show. He also has regular
columns in Time
and O, The Oprah Magazine
This is just the latest in a series of new magazine launches from Hearst, based on TV programs. Hearst launched O, The
, in 2001, followed by Food Network Magazine
in 2008 and HGTV Magazine