Wasserman Media Group, a global sports, entertainment marketing and management company, will acquire London-based Ignite, a brand experience agency, for an undisclosed sum. Founded in 2002, Ignite has
produced more than 10,000 event activations in over 50 countries. All 50 Ignite staffers will remain and join Wasserman’s consulting division, which works with brands including American Express
and PepsiCo.
