Google reported generating $13.1 billion -- or 93% of consolidated revenue -- from advertising in the second quarter of 2013, up 20% from the year-ago quarter.
Total net income from discontinued operations came in at $3.23 billion, compared with $2.79 billion in Q2 2013, but non-GAAP net income was $3.23 billion -- slightly down from $3.36 billion, respectively.
Google-owned sites generated a rise of 18% to $8.87 billion -- or 68% of total Google revenue -- in the second quarter of 2013, compared with the year-ago quarter. The company gained from partner sites' $3.19 billion, or 24% of the total revenues, up 7%. The company reported $1.05 billion, or 8% of the total, to other -- up 138% compared with the year-ago quarter.
The cost per click (CPC) for search ads rose across all types of device sequentially with the largest increase coming on tablets at 26%, according to The Search Agency. While tablet click volume rose 62% in Q2 2013, compared with the prior year, sequentially, for the agency's clients, fell 8%.
It cost search marketers more to advertise on Google, according to some search agencies, but mobile investments across the search engine continued to rise in the quarter. "The shift from one screen to multiple screens and mobility creates tremendous opportunity for Google," stated Larry Page, CEO of Google.
Google's Motorola Mobile division contributed $998 million, or 7% of consolidated revenue, compared with $843 million, or 7% of consolidated revenue in the second quarter of 2012. Industry estimates put mobile search ads contributing more than 32% to Google's overall value, while PC search ads account for another 33%.