• by Laurie Sullivan , Staff Writer @lauriesullivan, July 23, 2013

Ambiguity - I find it interesting that ad execs like the fact it's difficult to define words "premium or "native" advertising. Why would you want to muddy the waters and not give a clear picture or clear definition of the media and what it produces, especially as the ad industry moves into a world where metrics and data confirm the success or failure of a campaign. Most agree native ads live clearly labeled within the editorial stream.