TV-Related Content On Facebook Outpaces Social Media Rivals

The big social media site Facebook makes a big impression when it comes to TV-related social media activity.

Facebook TV-related content is estimated to be approximately five times that of all other social networks combined, according to social media researcher Trendrr.

Breaking this down, Trendrr says broadcast television activity is seven times as high as all other social media sites, with cable-television programming activity at 4.5 times as large as all other social networks combined.

Trendrr says TV-related activity was particularly high for Facebook among viewers of dramas and comedies -- and that of Spanish-language TV programming. For example, the finale of Univision’s “Nuestra Belleza Latina” had 12 times more activity on Facebook than all other social networks combined.

Live events -- especially sport programming -- on Facebook was also at higher levels than other social media platforms.  For example, one NBA Playoff game between the New York Knicks and Indiana Pacers on ESPN had three times the number of on-air interactions on Facebook as on all other social networks combined.

A particular game -- May 18 -- between the Knicks-Pacers drew 3.2 million in total on-air activity on ESPN. Facebook’s total on-air activity regarding the game was at 2.4 million. Total Facebook on-air uniques were at 210,800.

Trendrr says the study was done May 13-19, with on-air activity consisting of a three-hour window before and after a program). The activity for Facebook includes likes, comments, shares and posts. Sources currently measured by Trendrr include Twitter, GetGlue and Viggle, a small, rate-limited sample of Facebook data.
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