• by Steve McClellan  @mp_mcclellan, August 19, 2013

Starcom has added digital media duties to its CBS Films account, the agency confirmed Monday. The scope of the new assignment includes all digital media planning and buying including paid social, search and display.

The client, the theatrical film division of CBS Corp., spent an estimated $40 million on ads in 2012, according to Kantar. About $265,000 of that was on digital display advertising per the ad tracker. Paid social and search spending budgets for the company were not immediately available.

The digital assignment was made without a formal review. Media Storm was the incumbent on the business. 

Starcom has handled traditional media planning and buying for CBS Films since early 2012. Prior to that, sister agency MediaVest handled those duties. 

“Starcom continues to be an incredible partner for CBS Films and we are thrilled to expand our business with them into the digital space,” stated Matt Gilhooley, CBS Films’ vice president of Interactive Marketing. 

The client and agency are currently at work on the Jon Turteltaub-directed “Last Vegas,” set to be released November 1. The film stars Michael Douglas, Robert De Niro, Morgan Freeman and Kevin Kline. Plans are also being readied for another film, “Inside Llewyn,” from Joel and Ethan Coen.