While our personal choices are being reduced to the most common response across 10 or 20 million others, I think we need to focus a little less on Big Data and a little more on, well, Little Data.
Little Data is the information that makes our lives sustainable as we navigate the melting ice floes of the home and office. As we stare blankly at Big Data like deer in the headlights, Little Data is being overlooked as the prime factor in where we live on the happy scale. Some examples of where just a Little Data would make a Big Difference:
TEXT: I'm at the grocery store, what would you like for dinner?
"Oh, you know, whenever you can get to it...."
The great thing about Little Data is that it doesn't require the collection of petabytes of data followed by proprietary algorithmic analysis so that you can be sure you answer the same way 87.2% of the rest of us do. In fact, it doesn't require any research at all -- just a moment of kindness.
Happy End of Summer.